Fashion matters for the economy, to society, and to each of us personally. Faster than anything else, what we wear tells the story of who we are—or who we want to be. It is the most immediate form of self-expression.
Yet even as fashion touches the lives of each and every one of us, its influence and the vast creative industry that it supports can seem mysterious to outsiders. In Why Fashion Matters Frances Corner, Head of London College of Fashion, guides readers into the dizzying world of this rapidly expanding, increasingly global, always exciting industry.
In provocative and intriguing entries, Corner teases out the glorious intricacies and contradictions of an industry that simultaneously values technology and craft; timeless style and fast fashion; the bespoke and the mass-market; consumption and sustainability; cold, hard numbers; and creative expression. From “Shop ‘til We Drop” to “The White Shirt” to “The One Trillion Dollar Business” each entry offers a unique avenue into fashion and its impact, both positive and negative, on lives around the globe.
More than an industry primer …offers a thoughtful and learned portrait of fashion and its effect on the world.
— Publishers Weekly
A wise and compelling book.
— Library Journal
Dr. Frances Corner is Head of London College of Fashion, the leading educational establishment specializing in fashion education, research, and consultancy. She is on the British Fashion Council’s Advisory Board and a Governing Board member of the Fashion Retail Academy.