Freehand: New Typography Sketchbooks

Steven Heller, Lita Talarico

Description

Typography can embrace functions beyond the the purely communicative. From type designers to expressive illustrators, each graphic designer has his or her own way of crafting or applying typefaces.

This show- all tour through leading graphic designers’ personal sketchbooks reveals the creative processes behind typefaces, word- images, and logos. Arranged alphabetically, the world’s most exciting designers and typographers— including Philippe Apeloig, Ed Benguiat, Hoefler Type Foundry, Henrik Kubel, Toshi Omagari, and Francesco Zorzi— present a staggering range of ways to communicate with typography. More than 800 featured sketchbook pages reveal the designers’ creative practices across diverse briefs, concepts, languages, and alphabets.

This rich compendium of typographic ideas stresses the importance of typographic thinking at a time when reading habits are evolving, while celebrating the varied and innovative ways that designers practice this time- honored craft.

Contributors

Steven Heller

Author

Steven Heller is co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.

Lita Talarico

Author

Lita Talarico is the founding editor of American Illustration & Photography and also co- chair of the MFA Designer as Author program at the School of Visual Arts, New York. She is a reporter-at-large for Italian Design Graphics.